The growing digitalization and dependence on Big Tech companies' expertise raises important societal concerns: Search algorithms and AI models may inadvertently create information bias by prioritizing certain sources or viewpoints; users may be exposed to a limited range of perspectives on issues such as race, class, or gender; the quality and accuracy of information may vary significantly; misinformation, biased content, or low-quality sources may be presented alongside reliable information, making it challenging for users to discern what is accurate.

Furthermore, digital services involve the collection of large amounts of user data, which not only enhances personalization but also raises important privacy concerns.

SHAPE aims to provide valuable insights into how technology shapes our beliefs, behavior, and access to information, and to provide knowledge solutions for a democratic future.